• broken image

    Martin Lange Consulting LLC

    Client Experience, Product and Digital Strategy Executive

    Consultant and Fractional CXO

  • Martin Lange is an executive with deep expertise and passion for digital, client-centric product management and service design. He has worked across a variety of industries in national and global leadership functions. His experience spans from small, entrepreneurial endeavors to large matrixed organizations.

    In his recent role at CVS Health Martin co-led the development of an
    intrapreneurial 0 to 1 program to monetize the company’s data and analytics
    assets. He led product research and development, business design and delivery
    strategy. Earlier at CVS Health Martin led the digital and design strategy team
    to build out their Kidney Care and Health at Home programs. His focus has been
    to redesign the patients’ and clinicians’ journeys, identify critical service
    moments and lay out a digital capability canvass to enhance the patient and
    clinician experience.

    At BNY Mellon Martin was tapped by the Chief Digital Officer to build and head up
    the Client Experience Strategy team as part of the overall goal to digitally
    transform the bank. He established the CX Strategy practice from the ground
    up, defining its scope, hiring, and grooming the team and developing working
    methodologies and identifying required tools. His team played a crucial
    strategic design role among the cross-functional teams tasked to re-design key
    service areas with multi-million dollar top and bottom-line implications.

    In his previous roles at Ogilvy, New York and WPP’s argonauten G2, Berlin he
    helped agency and consulting clients center their marketing efforts on digital platforms. This included complex website design (for Coca-Cola, Dupont, Volkswagen, Berlin Philharmonic Orchestra), embracing the mobile ecosystem (for Famous Footwear, Nestle, FM Global) and establishing a social media and content center of excellence (for Merck, Pfizer).

    At Ogilvy he served as the global head of their mobile marketing function defining its focus and providing thought leadership to internal teams and clients.


    Martin’s speaking engagements range from the Cannes Lions Festival, Mobile World Congress to Harvard Business School. He is a published author and winner of
    WPP’s Atticus Award. He is currently serving as advisor on the Design Standards
    Board for General Assembly.

    Martin holds a degree as “Diplom Kaufmann” (equivalent to MBA) from the Westfaelische Wilhelms-Universitaet in Muenster, Germany.




  • Articles and Publications

    broken image

    My thoughts at the Accelerate CDX Conference

    broken image

    I was interviewed on building a CX function at a large commercial bank

    broken image

    My reflections on the center role a well defined CX practice can play in an enterprise environment

    broken image

    Banking Innovation on the design practice at BNY Mellon

    broken image

    My whitepaper on evolving opportunities for mobile carriers to partner with enterprises to bring mobile connectivity to the world

    broken image

    My white paper exploring the opportunities for retailers given the ubiquity of mobile phones and the threat of losing out on business


    broken image