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    Martin Lange Consulting LLC

    Business, Product and Digital Strategy Executive

    Consultant and Fractional CXO



    · Research and identify market opportunities.

    · Pressure test business and product ideas.

    · Outline competitive landscapes.

    · Understand stakeholder environments, motivations and needs.

    · Build a company and product vision and strategy for product-market fit.

    · Determine go-to-market strategy.

    · Design “care services as a product” partnering with clinical and operations teams.

    · Define digital capability needs, structure into digital products and tools.

    · Make build, buy, partner decisions.

    · Develop prioritized roadmaps working backwards from the product vision.

    · Lead product, design and engineering teams to execute, launch and evolve.

    · Build new teams and internal capabilities.

  • Bio


    Martin Lange is an executive with deep expertise and passion for digital, client-centric product management and service design. He has worked across a variety of industries in national and global leadership functions. His experience spans from small, entrepreneurial endeavors to large matrixed organizations.


    In his recent role at CVS Health Martin co-led the development of an intrapreneurial 0 to 1 program to commercialize the company’s data and analytics assets. He led product research and development, business design and delivery strategy. Earlier at CVS Health Martin led the experience and digital product strategy team to build out their Kidney Care and Health at Home programs. His focus has been to layout the patients’ and clinicians’ journeys, identify critical interaction moments and define a digital capability canvass to enhance the patient and clinician experience.


    Before making healthcare his passion sector, Martin worked at BNY Mellon where he was tapped by the Chief Digital Officer to build and head up the Client Experience Strategy team as part of the overall goal to digitally transform the bank. He established the CX Strategy practice from the ground up, defining its scope, hiring, and leading the team and developing working methodologies and identifying required tools. His team played a crucial strategic design role among the cross-functional teams tasked to re-design key service areas with multi-million dollar top and bottom-line implications.


    Martin comes from many years of consulting background. In his previous roles at Ogilvy, New York and WPP’s argonauten G2, Berlin he helped agency and consulting clients center their marketing efforts on digital platforms. This included bringing complex digital platforms to life, spearheading the adoption of the mobile ecosystem and establishing inhouse digital capabilities for clients. He has worked across B2C, B2B and B2B2C industries.


    Martin holds a degree as “Diplom Kaufmann” (equivalent to MBA) from the Westfaelische Wilhelms-Universitaet in Muenster, Germany.



  • Articles and Publications


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    My thoughts at the Accelerate CDX Conference

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    I was interviewed on building a CX function at a large commercial bank

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    My reflections on the center role a well defined CX practice can play in an enterprise environment

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    Banking Innovation on the design practice at BNY Mellon

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    My whitepaper on evolving opportunities for mobile carriers to partner with enterprises to bring mobile connectivity to the world

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    My white paper exploring the opportunities for retailers given the ubiquity of mobile phones and the threat of losing out on business


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