Martin Lange Consulting LLC
Client Experience, Product and Digital Strategy Executive
Consultant and Fractional CXO
Martin Lange is an executive with deep expertise and passion for digital, client-centric product management and service design. He has worked across a variety of industries in national and global leadership functions. His experience spans from small, entrepreneurial endeavors to large matrixed organizations.
In his recent role at CVS Health Martin co-led the development of an
intrapreneurial 0 to 1 program to monetize the company’s data and analytics
assets. He led product research and development, business design and delivery
strategy. Earlier at CVS Health Martin led the digital and design strategy team
to build out their Kidney Care and Health at Home programs. His focus has been
to redesign the patients’ and clinicians’ journeys, identify critical service
moments and lay out a digital capability canvass to enhance the patient and
At BNY Mellon Martin was tapped by the Chief Digital Officer to build and head up
the Client Experience Strategy team as part of the overall goal to digitally
transform the bank. He established the CX Strategy practice from the ground
up, defining its scope, hiring, and grooming the team and developing working
methodologies and identifying required tools. His team played a crucial
strategic design role among the cross-functional teams tasked to re-design key
service areas with multi-million dollar top and bottom-line implications.
In his previous roles at Ogilvy, New York and WPP’s argonauten G2, Berlin he
helped agency and consulting clients center their marketing efforts on digital platforms. This included complex website design (for Coca-Cola, Dupont, Volkswagen, Berlin Philharmonic Orchestra), embracing the mobile ecosystem (for Famous Footwear, Nestle, FM Global) and establishing a social media and content center of excellence (for Merck, Pfizer).
At Ogilvy he served as the global head of their mobile marketing function defining its focus and providing thought leadership to internal teams and clients.
Martin’s speaking engagements range from the Cannes Lions Festival, Mobile World Congress to Harvard Business School. He is a published author and winner of
WPP’s Atticus Award. He is currently serving as advisor on the Design Standards
Board for General Assembly.
Martin holds a degree as “Diplom Kaufmann” (equivalent to MBA) from the Westfaelische Wilhelms-Universitaet in Muenster, Germany.
Articles and Publications